Emine Dzhaparova: 24 projects are to carry out to promote Ukraine during Eurovision

As part of the Eurovision Song Contest, Ukraine will hold 24 projects prepared by the Ukrainian Institute. 19 of them are joint projects with various British organizations and artists.

Emine Dzhaparova, First Deputy Minister of Foreign Affairs of Ukraine, made the relevant announcement during a briefing at the Media Center Ukraine – Ukrinform. 

In addition, she noted that the UK had allocated three million pounds to help Ukraine implement the projects as part of the Eurovision Song Contest.

“The United Kingdom has provided Ukrainian projects bringing to life with 

three million pounds in funding so that people can see and learn about Ukraine. Not only through the celebration, the one that Eurovision is mostly known to focus on, as well as music, it can be achieved, but also on the challenges that exist today. The British side to offer 3000 free tickets available to displaced Ukrainians, those Ukrainian refugees, who live in the UK and neighboring countries can attend this song contest, as a part of promotional activities,” she said.

Emine Dzhaparova emphasized they tried to take an efficient approach to the comprehensive promotion of Ukraine in all areas while planning the work and implementing the projects. 

In particular, from May 3 to May 14, Liverpool will host a ‘Ukrainian boulevard’ called Discover Ukraine, where 6 out of 20 showcases are Ukraine-themed. Three of them are about cuisine and fashion, and one is fully dedicated to Ukraine promotion. 

“We have partnered with well-known Ukrainian designers, including the I AM VOLIA store in London, which brings together the best Ukrainian designers. They will present various merchandise that represents Ukraine. We want everyone visiting this ‘boulevard’ to be able to buy something that symbolizes modern Ukraine, a decent, free Ukraine,” she added.

Ukrainian cuisine will also be featured as part of the promotional activities. Thus, according to Emine Dzhaparova, Ievgen Klopotenko will cook borsch with smoked pears and prepare Crimean Tatar turnover pastries – chebureks. 

“We will try to tell and show delicious Ukraine through the culinary traditions of different regions of Ukraine. We believe that this will also attract serious attention to our country,” explained the Deputy Foreign Minister.

According to Emine Dzhaparova, the Ukraine UA interactive space will be first introduced as part of the ‘Ukrainian Boulevard.’

“This showcase will focus on interactive opportunities since we do believe it is important to talk about the gruesome reality we are living through now, making history. To do it not from the point of view of despair but from the point of view of being a strong and dignified nation. We are a nation that can win competitions, win and demonstrate dignity despite the war. And this is probably what makes us a nation, what distinguishes us from the russian federation,” she added.

Read more: https://mediacenter.org.ua/news