September 27, 2022, 17:41

Multimedia art projects raise UAH 6 million for Ukraine’s needs

Since the beginning of russia’s full-scale invasion of Ukraine, the Immersive World of Taras Shevchenko and Ukraine: Land of the Brave multimedia projects have raised UAH 6 million for Ukraine. The money earned at the exhibitions is allocated to special accounts of the National Bank, the Ukrainian Red Cross Society, United24 and local initiatives.

It is worth noting that the Immersive World of Taras Shevchenko project started last year, while Ukraine: Land of the Brave was launched in September within the framework of Bloor West Village Toronto Ukrainian Festival in Toronto.

Valeriy Kostyuk, project Producer, spoke about this at Media Center Ukraine — Ukrinform.

“We were working on Ukraine: Land of the Brave exhibition for 5 months. The team worked all over the world, however, it was imperative to involve Ukrainian artists. We have collaborated with a number of famous artists and photographers. One of the photographers was Dmytro Kozatskyi, who was recently released from russian captivity,” — he said.

The project gives an opportunity to feel the war from the inside, the creators say. The artists call on the world not to forget about the war in Ukraine, so that the situation in our country does not disappear from the world’s media: “The war in Ukraine continues, we need help.”

Natalya Delieva, Producer of the exhibition, said that the immersive space is a room of 500 square meters, where visitors can feel as if they were present in the events depicted in photos and videos shown on 360 degrees screens. In addition, music helps to create an appropriate atmosphere.

“The exhibition includes footage of the burial of a battalion commander of the 18th marine infantry battalion. I met him during the first days of the war. For me, this exhibition is tears. The whole project is divided into sections — military, children, women and even materials for The Hague, it’s all included. It is not finished. At the end, there will be footage of our Victory,” — the producer said.

The creators analyzed approximately 10,000 separate video and photo materials from Ukrainian journalists for the exhibition.

Dmytro Stus, Director of Taras Shevchenko National Museum pointed out that the Immersive World of Taras Shevchenko gives a feeling and understanding of why Ukrainians are different from russians, why we are defending our land.

“This cultural front is no less important, because only now is the world starting to pay attention to us,” — the Director of Taras Shevchenko National Museum said.

On October 31, 2022, the grand opening of the Immersive World of Ukrainian Art Exhibition will take place at the Ukrainian Cultural and Educational Centre in Winnipeg. The exhibition will feature the Immersive World of Taras Shevchenko and Ukraine: Land of the Brave project.

The creators plan to show the immersive projects everywhere around the world.  

Read more: https://mediacenter.org.ua/news